Most small business owners know little about marketing, although listening to them, you’d think the opposite. They can tell you everything about marketing, except how to get it to work. It’s time to blend successful marketing theory with action.
When I coach your business, I help you understand that successful marketing has a set of underlying principles.
Get these wrong and your business will stall. But get these right and you’ll have pole position.
Successful marketing can be broken down into the
following 6 sub-categories:
People love winners, and they love buying from them. One of the most important changes you can make is to change your self-image - and your company’s image - to one of a WINNER.
But how do you do that?
When I coach, this is the first area we’ll look at. It’s not just a case of a quick polish and shine – the message that you take to the market, the ideas that you believe, the language that you use, these all help create an aura that ATTRACTS customers like bees to a honey pot.
This process drives customers to talk about you, give recommendations to friends, even quote the ideas that you put out.
In short, you develop priceless brand advocates.
If you don’t have a ‘brand’, then you’re the same as the rest.
Why would anyone choose you when you’re invisible in your market?
Standing out isn’t a matter of vanity, it directly affects your revenue and profitability. When a buyer compares products, there’s always one supplier who charges more and gets more sales.
Why? The secret is in their brand.
Think of your own experience with the brands you engage with – you buy products from a company you’re familiar with and feel a connection to, even though the price is higher, and you haven’t bought from them before.
How does this work?
A clever brand sets up implicit messages which deal at the emotional level – things like quality, assurance, authenticity.
I can help you develop this power – and set up strategic plans to get your marketing into the fast lane.
You already know that great service has enormous benefits. So what does your customer service look like?
Have you researched what your customers think? Do you have a mechanism for discovery? Are you in touch with your audience’s pain points?
Great service is successful marketing because it’s FREE. But great service is not just about “serving” or “delight” – it’s about providing the unexpected. I can help you achieve this.
Ready to increase your business horsepower?
Book in now for your FREE 30-minute coaching session.